Case Study: CareerBuilder achieves a 75% increase in intelligence revenue with QuestionPro

Applicant Experience Survey Solutions for Career Builder, resulting in a 75% increase in the intelligence revenue

Personified, the talent-focused business intelligence division of CareerBuilder, needed a way to give employers fast, unbiased insight into applicant behavior and hiring-process performance—things like talent demographics, employer‑brand interaction, recruitment efficiency, advertising effectiveness and recruiter impact—so clients could benchmark and improve recruiting in real time.

Partnering with QuestionPro, CareerBuilder launched the Applicant Experience Surveys: automated surveys sent 24 hours and again one month after applicant interaction, with nightly real‑time reporting in a customer portal. The solution delivered 1.7 million completed surveys, over 3,500 corporate users across 10 countries and multiple languages, and drove a 75% increase in Personified’s intelligence revenue while establishing the service as a market-leading offering.

CareerBuilder

Sanja Licina

Research and Methodology Manager