Case Study: Allegheny Coffee & Tea Exchange builds raving fans and captures actionable customer feedback with QuestionPro

Allegheny Coffee and Tea Does Market Research the Old Fashioned Way

Allegheny Coffee & Tea, a specialty shop in Pittsburgh’s Strip District, needed to fulfill a very specific customer request for a super‑fine Turkish coffee grind while overcoming customers’ wariness about staff attentiveness. The challenge was ensuring the recipe was executed correctly and testing a potential new Turkish blend without formal market research resources.

The general manager listened, suggested a small recipe tweak, and gave a free pound of his own Turkish blend with his contact details in exchange for feedback. A family tasting produced enthusiastic responses and new “raving fans,” validating the blend and demonstrating how low‑cost sampling and direct follow‑up (via a simple card or an online feedback form) can support rapid product development and stronger customer engagement.

Allegheny Coffee & Tea Exchange