Case Study: Lab42 achieves faster, more flexible, and cost-effective research with QuestionPro Research Edition

Finding a survey platform that could keep pace with their evolution from a DIY research provider to a full-service consultancy

Lab42 is a Chicago-based boutique quantitative market research firm that delivers rapid, customized studies for brands and agencies. As it grew from a DIY shop to a full-service consultancy, Lab42 outgrew its legacy survey platform after that vendor deprioritized core features and raised costs, creating a need for advanced logic and quota controls, simpler programming and exports, an intuitive interface, responsive support, and more cost-effective pricing.

Lab42 selected QuestionPro Research Edition + BI for its robust logic and quota capabilities, built-in research modules (like Gabor-Granger and Van Westendorp), intuitive survey builder, flexible exports, and hands-on support. The smooth migration and platform features sped up project setup, improved analytics and deliverables, increased flexibility for both quick-turn and complex studies, and helped Lab42 control costs while scaling its services.

Lab42

Jonathan Pirc

Founder & Managing Director