Case Study: Ticketmaster achieves effective training assessment and rapid identification of skill gaps with Questionmark

Ticketmaster - Customer Case Study

Ticketmaster needed a reliable way to confirm that its Client Services and Event Programming staff fully understood the company’s ticketing software after hands-on labs and online training. To benchmark product knowledge, Ticketmaster deployed Questionmark assessments, launched through the Genesys PeopleComplete LMS, as part of its Skill Development Program.

Questionmark’s solution delivers assessments two to three weeks after training, records scores in the LMS, and lets employees review incorrect answers for targeted reinforcement—giving Ticketmaster clear visibility into knowledge gaps. Ticketmaster chose Questionmark based on peer recommendations, extensive documentation and ease of use (including the ability to build questions locally and import them), and has used it to systematically measure and improve staff competency.

Ticketmaster

Chris Stewart

Manager, Instructional Technology