Case Study: Touchstone Research achieves faster, more innovative competitive insight with Questback

Touchstone Research - Customer Case Study

Touchstone Research is a 25‑year market research firm serving Fortune 500 clients across media, entertainment, technology and family/youth markets. Facing pressure to deliver faster, mobile‑first, tech‑enabled and secure insights—and to support new use cases like VR/AR and AI—Touchstone needed a flexible platform to automate processes, shorten time‑to‑insight and elevate the client and respondent experience.

Touchstone implemented Questback’s Enterprise Feedback Platform to run quantitative and qualitative studies, custom panels and agile insight communities with enterprise‑grade security and GDPR compliance. The solution’s scalability and customizability helped generate nearly 3 million survey responses and 200,000 panelists, win millions in new client projects, and accelerate delivery of more accurate, innovation‑driven insights.

Touchstone Research

Aaron Burch

President