Case Study: Oriflame achieves deeper customer insights with QuestBack

Oriflame - Customer Case Study

Oriflame, a global beauty and wellness company operating in 60 countries, needed a better way to understand customers, gather insights for product development, and maintain full control over its survey and research process. To support brand awareness, sustainability, and customer expectations, Oriflame turned to QuestBack and its survey platform.

QuestBack helped Oriflame run a wide range of surveys for product development, employee feedback, customer insights, and market research, all while keeping ownership of the process and data in-house. The result was high-quality, targeted insights that made it easier to reach specific audiences without using external agencies, and the team also benefited from flexible platform use, community support, and ongoing improvements based on their feedback.

Oriflame

Annika Grenz

Director of Global Insight