Case Study: Confederation of Finnish Industries achieves faster, more actionable member insights with QuestBack

Confederation of Finnish Industries - Customer Case Study

The Confederation of Finnish Industries (EK) uses QuestBack to support its mission of helping Finnish companies succeed, but needed a faster, more flexible way to gather input from its 15,000 member companies and 900,000 employees. EK relies on QuestBack for regular surveys such as the Business Cycle Barometer and the Entrepreneur Panel, as well as quick ad hoc surveys to capture member views on major disruptions like the Ukraine war and the COVID-19 pandemic.

QuestBack helped EK run surveys that were easier to answer, mobile-friendly, multilingual, and schedulable, improving usability and response rates while reducing the need for reminders. With QuestBack, EK was able to collect timely research data and better inform decision-making and management across changing business conditions, supported by responsive local customer service from QuestBack.

Confederation of Finnish Industries

Leena Nyman

Expert