Case Study: BMW Oslo Marathon enhances runner experience with Questback

BMW Oslo Marathon engages 20,000+ runners with QuestBack

The BMW Oslo Marathon, a major annual event in Norway with over 20,000 participants, needed a way to gather detailed feedback from its runners to understand their preferences and continuously improve the event experience. To achieve this, the marathon partnered with the vendor QuestBack to implement its feedback solution.

Using Questback, the event organizers gained invaluable insights into all aspects of the marathon, from medal designs and expo ambiance to trail quality and drink station setups. This feedback allowed the BMW Oslo Marathon to refine its operations and make data-driven improvements. The solution from Questback enabled a richer participant experience, fueling the event's growth and embodying its commitment to community and athletic rigor.