Case Study: Kum & Go achieves improved customer experience through engaged associates with Quantum Workplace

Kum & Go Drives a Positive Customer Experience by Hearing Opinions from the Field

Kum & Go, a privately held convenience store chain founded in 1959, operates 430 stores with more than 4,700 associates and serves roughly 480,000 customers daily. Facing intense competition, the company prioritized “making lives better” by engaging its associates; leaders needed a way to capture honest feedback from hourly and retail staff so they could boost engagement and, ultimately, the customer experience.

Quantum Workplace’s employee engagement platform provided a fast rollout and first-time visibility into field associate perspectives, with tools to slice data, generate personalized reports, and offer improvement suggestions. The easy-to-use technology drove a 93% response rate—about 4,000 associates across 430 stores—and gave leaders actionable insights to listen, act, and close the loop, improving both employee engagement and customer experience.

Kum & Go

Tanner Krause

Senior VP of Grow People