Case Study: Finnair improves eCommerce decision-making with Quantum Metric

Finnair Makes Data-Based Decisions with Quantum Metric

Finnair, a network airline specializing in passenger and cargo traffic, faced a challenge in understanding why users were dropping off during their online booking process. Their existing analytics showed where users were leaving but could not explain the reasons behind the behavior. They turned to the Quantum Metric platform to get a complete picture and uncover the 'why' behind the quantitative data.

Using Quantum Metric's Interactions feature, Finnair's team was able to measure and visualize how customers engaged with specific page elements. This data-driven insight allowed them to confidently optimize a page layout, placing a list above an interactive map based on user behavior. The solution from Quantum Metric provided the necessary evidence to support business decisions, ultimately streamlining the user experience and significantly reducing the time a business analyst spent on related tasks from hours to just minutes.

Finnair

Gopichand Gopini

Business Analyst, eCommerce