Case Study: Royal Caribbean achieves 6.5x more bookings and 80% lower cost per booking with Quantcast

Royal Caribbean optimizes media spend to drive cruise bookings

Royal Caribbean, a leading cruise line, wanted to reach potential customers researching vacations and determine which prospecting and retargeting partners were actually driving qualified new visitors and bookings. The company needed a clear way to attribute value across partners to optimize media spend.

Working with agency iProspect and Quantcast, Royal Caribbean used Attribution Insights to separate upper- and lower-funnel activity by first site visit, identified behavior patterns of high-value customers to find likely bookers, and leveraged Audience Insights to tailor content for early-stage female visitors. The effort increased engagement on key pages by 15%, made prospects 6.5x more likely to book when prospected by Quantcast, and delivered bookings at one-fifth the cost of other partners.

Royal Caribbean