Case Study: Ad Council boosts site traffic and engagement with Quantcast

Ad Council boosts site traffic 47% with Quantcast

The Ad Council, an American nonprofit, partnered with the Dollar General Literacy Foundation on a campaign to drive adults to FinishYourDiploma.org. Their challenge was to boost awareness and increase site traffic, specifically encouraging visitors to complete a zip code search to find local adult education centers. They worked with Quantcast to address this using the Quantcast Advertising Platform and its cookieless capabilities.

Quantcast implemented its Q Pixel on the site and used predictive modeling to target lookalike audiences interested in relevant topics across both cookie-based and cookieless environments. This solution from Quantcast drove a 47% increase in organic site traffic and tripled the average engagement time on the site. Notably, 35% of all zip code searches were driven by Quantcast's cookieless activation.

Ad Council