Case Study: Provo City achieves real-time resident feedback and better civic engagement with Qualtrics

Provo City boosts citizen feedback in days with Qualtrics

Provo City, a municipal government, faced the challenge of collecting timely and representative feedback from its citizens. Their previous methods, which relied on mailed surveys and input from only the most vocal residents, were slow and did not provide a complete picture of public opinion. They partnered with Qualtrics and its Customer Experience (CX) product to overcome this data collection challenge.

By implementing Qualtrics, the city gained the ability to create and distribute surveys quickly, gathering real-time feedback from thousands of residents on key issues like quality of life and zoning. This solution provided better insights through easy-to-understand dashboards and led to a significant increase in civic engagement. As a result, Provo City officials can now make more informed, time-sensitive decisions, contributing to the city's achievement of prestigious national rankings for business and quality of life.

Provo City