Case Study: Gabb achieves faster, more confident messaging decisions with Qualtrics

How Gabb stress-tested its messaging with AI-powered insights

Gabb partnered with Qualtrics to test whether AI-powered synthetic data could match human panel insights on parents’ views of children’s tech use. The challenge was to find a faster, scalable way to pre-test messaging and better understand audience concerns around device ownership, parental controls, and screen time.

Qualtrics implemented a synthetic panel research program, fielding the same survey to both synthetic and human audiences for direct comparison. The results showed strong alignment on core measures, with synthetic data delivering reliable directional insights in a fraction of the time and cost—cutting research timelines from a week to hours and helping Gabb use a blended approach to quickly narrow ideas before validating high-stakes decisions with human panels.

Gabb

Garred Sheppard

Marketing Research Director