Case Study: Dollar Shave Club validates a new market segment in weeks with Qualtrics

Validating a new market segment in weeks using AI research

Dollar Shave Club partnered with Qualtrics to validate a new market segment without committing to lengthy, expensive traditional research. Using Qualtrics’ AI-powered synthetic panel technology, the team quickly tested assumptions about shopping behavior, brand perceptions, and product preferences for a new audience.

Qualtrics delivered directional insights in days instead of weeks, and the synthetic responses closely mirrored human research findings. The results gave Dollar Shave Club confidence to move forward with its expansion strategy, confirming market realities, brand receptivity, behavioral pain points, and clear segmentation themes that aligned with prior category research.

Dollar Shave Club

Nikki Frisz

Senior Director of Marketing