Case Study: FreshBooks increases pipeline and revenue with Qualified

With Piper the AI SDR, and the entire Qualified Platform, FreshBooks increased inbound sales revenue 6X

FreshBooks, the accounting platform for small businesses, needed a faster way to convert website visitors into pipeline. Before switching, the company relied on forms and a prior conversational marketing solution, but struggled with slow speed-to-lead, brittle Salesforce and Pardot integrations, weak attribution reporting, and limited support.

FreshBooks turned to Qualified and its platform, including Piper the AI SDR, AI Conversations, AI Meetings, and AI Signals, to engage and qualify buyers in real time, automate routing, and improve meeting booking. With Qualified, FreshBooks reported a 6X increase in inbound sales revenue, a 10X increase in lead creation, a 5X increase in closed/won deals, and a 50% reduction in SDR response times, while also improving off-hours lead quality and sustaining 24/7 pipeline capture.

FreshBooks

Nolan Mikowski

Marketing Manager, Demand Generation