Case Study: Demandbase doubles pipeline with Qualified

With Piper the AI SDR and Qualified, Demandbase Increased Pipeline by 2X, Saved $80K in SDR Headcount

Demandbase, a leading account-based GTM platform for B2B enterprises, needed a better way to generate high-quality pipeline from its website. Before switching to Qualified, its chat solution was poorly integrated with Salesforce and Demandbase’s own platform, and it lacked proactive engagement for qualified visitors.

Qualified implemented its PipelineAI platform, including Piper the AI SDR, AI Conversations, AI Meetings, and AI Offers. Demandbase used Qualified to engage visitors at scale, route VIPs to reps, and automate qualification, which led to a 2X increase in pipeline, a 3X increase in meetings booked, a 37% lift in meetings from target accounts, 100 hours saved per month for inbound SDRs, and $80K in SDR headcount savings.

Demandbase

Hannah Jordan

Director of Digital Marketing