Case Study: Veritone generates $3.5M in pipeline with Qualified

Veritone Generated $3.5M in Pipeline and Achieved 340% ROI with the Qualified Pipeline Cloud in a 12-Month Period

Veritone, a software development company headquartered in Denver, Colorado, needed a better way to help visitors navigate its large, content-rich website and connect with the right products and resources. With 18 solutions across five businesses and limited resources, the team wanted to improve engagement at scale and reduce the digital disconnect. Veritone turned to Qualified’s conversational marketing platform, including Qualified Conversations and Qualified for Salesloft, to better engage website visitors and guide them toward relevant information.

Using Qualified, Veritone segmented traffic, routed known visitors to the right SDRs via Salesforce and 6sense, personalized high-intent pages, and set up Slack alerts for timely sales outreach. The result was $3.5M in pipeline generated and a 340% ROI in 12 months, along with a 7.3% human conversations rate and 12.6% leads/prospects generated rate. Qualified also helped Veritone’s sales team have more relevant, timely conversations and improve the effectiveness of outbound efforts.

Veritone

Russ Gould

Senior Director of Revenue Marketing