Case Study: ThoughtSpot achieves 10x more online sales conversations with Qualified

ThoughtSpot Generated $13M in Pipeline and $2M in Revenue With the Pipeline Cloud

ThoughtSpot, a $1B search and AI‑driven analytics unicorn, needed a scalable, ABM‑friendly way to engage high‑value website visitors and focus sales on the right buyers. Their previous chat tool became noisy, produced low conversions, and kept conversation data siloed from Salesforce and Pardot, so ThoughtSpot selected Qualified’s conversational marketing solution to prioritize intented visitors and integrate with their existing tech stack.

Qualified implemented targeted, real‑time experiences (using LiveView, chat, screen‑share and voice) that surface “sales‑ready” visitors and push Pardot and Salesforce data into reps’ workflows for one‑click lead and opportunity creation. The result: ThoughtSpot saw 10x more online sales conversations, plus meaningful uplifts in pipeline metrics (+70% marketing qualified leads and +64% more meetings booked), with the solution live in under 30 days.

ThoughtSpot

Scott Holden

Chief Marketing Officer