Case Study: Staffbase achieves more Marketing Qualified Leads and improved website conversions with Qualified

Staffbase is Laser-Focused on Using Conversational Marketing to Convert More Website Visitors

Staffbase, an employee experience platform, was driving strong website traffic but losing opportunities to convert visitors into pipeline. After a first chat tool failed—low sales adoption, bot-heavy interactions, and no way to prioritize high-value visitors—Staffbase chose Qualified as their Conversational Marketing solution to turn the website into a real-time sales channel and better support their inbound and account-based marketing efforts.

Qualified implemented a sales-focused conversational strategy: routing VIP accounts to the right reps, adding two-way conversations on high-performing “golden” pages and post-form submissions, using bots to scale, and integrating with Salesforce for instant lead creation. As a result, Staffbase increased real-time sales conversations, improved conversion rates, and generated more Marketing Qualified Leads (MQLs), delivering a smoother buying experience and faster, higher-quality leads for their sales team.

Staffbase

Jason Etter

Director, Marketing