Case Study: SaaStr achieves $2.5M in pipeline with Qualified and Piper the AI SDR Agent

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Preview of the SaaStr Case Study

SaaStr generates $2.5M in pipeline with Qualified

SaaStr, the world's largest community for B2B SaaS professionals, faced a capacity problem where their massive inbound demand of over 600,000 website visits was hindered by slow, manual follow-up processes. Their team could only personalize 3% of outreach, responses took days, and opportunities were frequently missed, especially outside of business hours. To address this, they turned to vendor Qualified and its product, Piper the AI SDR Agent.

Qualified implemented a custom AI SDR agent named Amelia AI to fully automate SaaStr's inbound engagement. This solution instantly identified and qualified website visitors through multi-modal conversations, booked meetings, and delivered complete buyer briefs to sales reps. As a result, SaaStr generated $2.5 million in pipeline, booked over 130 meetings automatically, and increased its inbound closed-won revenue by 2.5x within just five months.


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