Case Study: Payzer accelerates sales cycle and boosts sales-qualified leads with Qualified

Payzer Accelerates the Sales Cycle and Generates More Leads with Conversational Marketing

Payzer, an all‑in‑one customer management platform for contractors, needed a faster, more efficient way to convert website visitors after their traditional SaaS funnel left sales reps chasing leads and a lengthy sales cycle. Tasked with increasing sales‑qualified leads dramatically, Payzer adopted Qualified Enterprise conversational marketing to meet sales‑ready prospects the moment they landed on the site.

Qualified implemented on‑site conversational experiences (LeadBot qualification, real‑time chat/voice/screen‑share meetings), routing high‑value segments to BDRs and syncing conversations with Salesforce CRM and Pardot, while LiveView gave marketing visibility into visitor behavior. As a result, Payzer opened the website as a new sales channel—accelerating the sales cycle, increasing the volume of sales conversations, and generating more sales‑qualified leads.

Payzer

Chris Halligan

Chief Operating Officer