Case Study: Mural Accelerates AI SDR Lead Engagement with Qualified and Piper

Mural chose Piper the AI SDR Agent for stable, scalable, reliable AI infrastructure

The customer, Mural, a digital workspace for visual collaboration, faced the challenge of choosing whether to build a custom AI SDR agent from scratch, use an agent-builder platform, or buy a proven solution as it retooled its go-to-market systems. The team, led by Head of GTM Systems Paul Wilson, wanted to avoid wasting time replicating existing technology and instead focus its internal efforts on unique business data and strategy.

The vendor, Qualified, provided its solution, the AI SDR agent named Piper, built on its Salesforce-native platform. This gave Mural reliable, scale-ready infrastructure that worked immediately, deep Salesforce integration for real-time data, and the flexibility to tailor the agent for different audiences. As a result, Mural can now engage and qualify leads at scale in real time while providing its sales team with full visibility into every interaction, allowing the company to stay focused on high-value strategy.

Mural

Paul Wilson

Head of GTM Systems