Case Study: Metadata generates $3.5M in pipeline and 927% ROI with Qualified

Metadata Generated $3.5M in Pipeline and Achieved 927% ROI in the First 150 Days With the Pipeline Cloud

Metadata, a B2B marketing operating system, was struggling with its previous chat solution, Drift, which failed to identify and route high-value website visitors to the correct sales reps. This led to a poor user experience, a 70% chat dropoff rate, and a lack of qualified demo requests. Their challenge was to accurately identify qualified buyers in real-time to maximize their website’s potential as their primary pipeline generation channel.

The vendor, Qualified, implemented its platform to segment traffic, personalize user experiences, and leverage intent data from Signals and its Salesforce integration. This allowed sales reps to instantly connect with high-priority visitors. As a result, Metadata generated $3.5 million in pipeline and achieved a 927% ROI within the first 150 days, significantly exceeding industry benchmarks for meetings booked and leads generated.

Metadata.io

Mark Huber

Head of Brand and Product Marketing