Case Study: Litmus boosts pipeline generation with Qualified’s Piper AI SDR

Litmus grows monthly pipeline 65% with Qualified

Litmus, an email marketing company, faced traditional marketing funnel inefficiencies including slow lead response times, inconsistent lead quality, and limited SDR bandwidth, which led to missed opportunities. To address these challenges, they partnered with Qualified and implemented their AI SDR product, Piper.

Qualified's solution involved branding the AI SDR as "LitMoose" to drive team adoption. LitMoose engaged leads instantly, answered questions, and qualified prospects around the clock. The results were significant; within the first 40 days, LitMoose booked 44 meetings, generated 13 opportunities, and drove over $220,000 in pipeline, representing a 65% increase in monthly pipeline for Litmus.

Litmus