Case Study: IMD Business School achieves 8% higher website conversions and 30% more sales meetings with Qualified’s Conversational Marketing Platform

IMD Business School Transformed Their Sales Process and Supercharged Leads

IMD Business School, a leading global executive education provider, was frustrated by slow, form-based lead capture that left sales advisors chasing prospects in a “tennis match” of emails and calls. With sales reps talking to only about 2% of website visitors and converting just 5% of leads, IMD turned to Qualified’s Conversational Marketing platform to create instant, frictionless connections between prospective students and program advisors.

Qualified deployed real-time chat, chatbots and deep Salesforce/Pardot integrations to recognize visitors, route conversations to owners, and book meetings instantly. The results: an 8% lift in website conversions, a 15% higher likelihood of converting to Opportunity when Qualified was involved, and 30% more sales meetings; known visitors engaged 2x more and were 3x more likely to book, Leads moved to Opportunities 35% faster, and chatbots produced useful meetings over 70% of the time.

IMD Business School

Liam Taylor

Digital Marketing