Case Study: Quantum Metric achieves 101X ROI with Qualified's Piper AI SDR Agent

How Quantum Metric Unlocked 101X ROI with Piper the AI SDR Agent

Quantum Metric, a digital analytics platform, was looking to scale inbound follow-up in a leaner environment after sunsetting its North America SDR team and shifting that work to AEs. With strong site intent but no scalable way to engage and qualify it, the company turned to Qualified and its AI SDR agent, Piper, to help fill the gap.

Qualified implemented Piper, internally branded as Quinn, to handle website chat, qualify high-fit ICP accounts, expand across CTA pathways, and re-engage leads through email follow-up. The results were significant: Qualified became the #1 driver of pipeline, accounting for nearly 50% of marketing-sourced opportunities, Piper drove 90–100x ROI most months, visitors who engaged with Piper were 8x more likely to convert, and Piper-sourced leads delivered 1.5x higher ACV.

Quantum Metric

Alexi Hatch

Vice President of Marketing