Case Study: Granicus increases MQL conversion rates by 40% with Qualified

How Granicus, the Leading SaaS Platform for Government Agencies, Increased MQLs by 40% with Qualified

Granicus, a leading SaaS platform for government agencies, faced a challenge in capturing qualified leads from its website. Relying solely on forms meant sales reps often connected with interested visitors hours or days later, and qualified leads were getting lost among general inquiries. They turned to Qualified to implement a conversational sales and marketing solution to increase MQLs, automatically weed out unqualified visitors, and engage prospects in real time.

Qualified implemented chatbots across the Granicus website to ask qualification questions and immediately route high-value visitors to the correct sales rep for a conversation. This solution increased MQL conversion rates by 40%, boosted demo requests by 150%, and drove a 52% year-over-year growth in Stage-2 Opportunities. With Qualified, Granicus now effectively captures qualified leads when they are most interested.

Granicus

Andrew Leach

Senior Director, Business Development