Case Study: Gamma generates £12M in pipeline with Qualified

How Gamma Generated £12 Million in Pipeline with Conversational Marketing

Gamma, a B2B telecoms company and the UK’s leading supplier of voice, data, and mobile products and services, wanted a faster, more effective way to turn website traffic into qualified sales conversations. Working with Qualified, Gamma moved beyond traditional forms and slow follow-up to explore conversational marketing as a way to engage high-intent visitors in real time.

Qualified connected Gamma’s website experience to Salesforce and Pardot, using personalized routing, VIP identification, paid traffic conversion, and chatbots to qualify visitors and book meetings. Within 6 months, Gamma generated more than 150 sales opportunities and over £12 million in pipeline, while increasing website conversions by 33% and producing 22% more marketing qualified leads.

Gamma

Joe Leverson

Head of Digital Marketing