Case Study: Bitly boosts website pipeline 6X and doubles MQLs with Qualified

How Bitly Increased Website MQLs by 2X and Pipeline by 6X with Qualified

Bitly, the link management platform used by two-thirds of the Fortune 500, needed a faster way to identify and engage enterprise buyers among heavy consumer traffic. To cut through the noise and test whether forms were the best way to capture leads, Bitly implemented Qualified’s conversational marketing platform to accelerate “speed to lead” and prioritize high-value prospects.

Qualified deployed chat-driven experiences on Bitly’s high-value pages (features, solutions, pricing, and the “Get a Quote” flow), using bots for initial qualification and routing qualified visitors to SDRs while integrating with Bitly’s CRM and marketing automation. The result: hundreds more sales conversations per month and measurable business impact — a 2X increase in marketing-qualified leads and a 6X increase in pipeline on pages where Qualified runs.

Bitly

Scott Keane

CEO