Case Study: Asana scales pipeline and eliminates missed chats with Qualified's Piper AI SDR Agent

How Asana Scaled Pipeline with Piper the AI SDR Agent

The work management platform Asana faced significant challenges with its traditional inbound marketing funnel. Their human SDR team was stretched thin, leading to slow and inconsistent follow-up on inbound leads, missed conversations during after-hours and peak traffic, and ultimately, lost pipeline opportunities. To address this, Asana turned to the vendor Qualified and implemented their product, Piper the AI SDR Agent.

Qualified's solution was Piper, an autonomous AI agent designed to handle lead qualification and engagement. Piper provided 24/7 coverage, instantly engaging high-intent visitors, automating follow-up, and seamlessly handing off qualified leads to human reps. The results were substantial: Asana generated an incremental 22% increase in pipeline and entirely eliminated missed chats, which had previously totaled 800 over a four-month period, all without adding to their SDR headcount.

Asana

Shannon Duffy

Chief Marketing Officer