Case Study: Crunchbase boosts meetings and MQLs with Qualified's Piper AI SDR Agent

From Static Journeys to Dynamic Decisioning with Crunchbase

Crunchbase, a predictive intelligence platform, needed a more scalable way to handle inbound site traffic with a lean five-person SDR team. They were relying on a basic legacy chatbot and human SDRs, but ran into data accuracy, marketing workload, and bandwidth issues that led to routing problems, missed leads, and missed meetings. Qualified’s Piper AI SDR Agent was brought in as an always-on solution across chat and email.

With Qualified’s Piper, Crunchbase equipped the AI SDR Agent with their messaging and knowledge, then deployed it to qualify visitors, book meetings, and follow up on engaged leads 24/7. The impact was significant: Piper handled 67,000 chats, drove a 3x increase in meetings booked, and delivered a 2x increase in MQLs. Crunchbase said the AI approach reduced manual work and produced higher-quality meetings than their human team alone.

Crunchbase

Maggie Foster

Growth Marketing Manager