Case Study: Emburse accelerates AI adoption and boosts MQA conversions with Qualified

Emburse boosts meetings booked 212% with Qualified

Emburse, a travel and expense management company, partnered with Qualified to implement an AI SDR agent named Kira. Their challenge was scaling their marketing and sales outreach to keep pace with rapid product innovation and to provide highly personalized, timely information to prospects, moving beyond traditional, static playbooks and manual processes.

The solution from Qualified was an AI SDR agent that could be rapidly trained on Emburse's latest marketing content, ensuring it always provided up-to-date and accurate information to website visitors. This agentic approach from Qualified delivered significant results, including a 212% improvement in marketing qualified accounts (MQAs) and meetings booked over a six-month period. The implementation also provided unexpected benefits, such as valuable insights into content gaps based on the questions prospects were asking.

Emburse