Case Study: Dremio doubles MOLs and drives 420% ROI with Qualified

Dremio, 2021's hottest Silicon Valley-born unicorn, drives pipeline and unlocks productivity with Qualified

Dremio, a Silicon Valley data‑lake engine and 2021 unicorn, faced surging website traffic and an inability to differentiate high‑value visitors, which hurt their account‑based experience (ABX) and alignment between SDRs, sales and marketing. To solve this, Dremio adopted Qualified (Qualified Enterprise) to leverage complex Salesforce data and improve conversational, account‑based engagement across teams.

Dremio implemented Qualified with deep Salesforce and Marketo integrations and 6Sense intent data, using bespoke Qualified Experiences, routing rules, and real‑time alerts to prioritize VIP visitors. The Qualified deployment went live in four weeks and drove a 100% increase in MOLs within 20 days, made Qualified the #1 lead‑gen channel, attributed 26% of pipeline to the platform, and delivered a 420% ROI.

Dremio

Anita Pandey

Chief Marketing Officer