Case Study: Alation achieves 375% growth in opportunities with Qualified

Alation Drives Pipeline and Revenue with the Qualified Pipeline Cloud

Alation, a data intelligence software company, faced challenges in engaging its high-value website visitors in real time. Their previous solution lacked the ability to identify, segment, and properly route these prospects to the correct sales representatives, causing them to miss out on significant potential sales pipeline. They needed a way to move beyond reliance on forms and immediately connect with qualified buyers.

Alation implemented Qualified and its suite of pipeline generation products, including Qualified Conversations and Qualified for Outbound. The solution provided extensive lead routing workflows, real-time sales alerts, and visitor segmentation. This enabled their sales team to instantly start conversations with prospects, which resulted in a 375% growth in opportunities created, a 278% growth in new annual recurring revenue, and a 150% increase in meetings booked via chat.

Alation

Justina Logozzo

Director of Web Marketing