Case Study: Adecco Achieves $57.7M in Pipeline with Qualified

Adecco Generated $57.7M in Pipeline, $24.4M in Revenue, and Achieved 46K% ROI With the Pipeline Cloud

Adecco, a global staffing and recruiting company, needed a better way to identify website visitors, guide them to the right information, and connect them with sales in a digital-first environment. Working with Qualified, Adecco looked for a conversational marketing and sales solution to replace reliance on gated forms and improve lead conversion across a site serving both job seekers and employers.

Qualified implemented Qualified Conversations and Qualified Signals with Salesforce-based routing, live visitor prioritization, personalized website experiences, and account-level buyer intent tracking. As a result, Adecco generated $57.7M in pipeline, $24.4M in revenue, and achieved 46K% ROI, while also increasing pipeline by 150% and giving reps instant visibility into and action on high-intent visitors.

Adecco

Lissette Reyes

Head of Inside Sales