Case Study: Poly Increases Pipeline by 22% with Qualified

$2B Multinational Telecommunications Organization, Poly, Increased Pipeline by 22%

Poly, a $2B multinational telecommunications company, wanted to expand its mid-market pipeline but struggled to identify and convert the massive volume of website visitors coming to its site. Using Qualified’s conversational marketing solution, Poly needed a way to move beyond forms and proactively route qualified prospects to the right sales reps while directing customers and partners to the proper resources.

Qualified implemented chatbots, advanced segmentation, and Salesforce-based routing to identify mid-market accounts, qualify visitors in real time, and alert the appropriate reps instantly. As a result, Poly increased pipeline by 22% in just five months, generated $24 million in influenced pipeline, and improved deflection rates by 40% with Qualified.

Poly

Michelle Martin

Head of Mid-Market Inside Sales Strategy and Execution