Case Study: Korn Ferry achieves 60% increase in web conversions and $3.7M in closed revenue with Qualified

$2B Global Organizational Consulting and SaaS-based HR Tech Firm, Korn Ferry, increased Web Conversions by 60% with Qualified Chatbots

Korn Ferry, a $2B global organizational consulting and SaaS-based HR tech firm, was driving roughly 500K monthly website visitors but converting just 0.17% due to buried web forms and limited visibility into traffic. To fix lead generation as a top priority, Korn Ferry turned to Qualified and its Qualified Enterprise conversational sales and marketing platform to proactively engage visitors and capture more qualified leads.

Qualified implemented chatbots integrated with Salesforce and Marketo that greet visitors, ask qualification questions, and create leads in Salesforce or divert visitors to helpful content. Within months Korn Ferry captured 1,900 high-value leads, raised web conversions by 60%, generated $5.5M in pipeline and $3.7M in closed/won revenue — delivering a 99x ROI and shorter sales cycles.

Korn Ferry

Alex Long

Marketing Operations