Case Study: Sub-Zero achieves clean, verified customer data and reduced duplicates with Quadient's Satori Architect

Warming Up to Customers at Sub-Zero

Sub-Zero, the leading maker of luxury kitchen appliances, needed to maintain a highly personal CRM despite thousands of daily customer touchpoints across phone, web and mail. To reduce duplicate records and reliably identify households from inconsistent name and address variants, Sub-Zero deployed Quadient’s Satori Architect® address verification solution to standardize and validate incoming contact data.

Quadient’s Satori Architect® runs real-time verification, batch cleansing and a “certify” workflow so call-center reps can match or merge records instead of creating duplicates. The solution processes roughly 2,000 addresses a day, normalizes about 80% of variations, and cuts undeliverable mail and duplicate sends (avoiding up to $1–$2.50 per returned catalog and reducing typical 10–25% return rates), resulting in cleaner CRM data, lower mailing costs, and faster, more personalized customer service.

Sub-Zero

Jason Van Pee

Database Administrator