Case Study: Novadex achieves higher response rates and consistent, high-quality name & address data with Quadient

Novadex - Customer Case Study

Novadex GmbH, a brand-management specialist behind the novabrand marketing portal, faced inconsistent and low-quality name and address data across customer systems that prevented highly personalized, high-conversion mailings and required a user-friendly interface for thousands of end-users. To address complex issues like first-name ambiguity, salutations and address formatting, Novadex selected Quadient’s Name and Address improvement solution.

Quadient’s solution was integrated into novabrand to provide automatic and manual corrections—gender detection for salutations, academic title handling, ambiguous-name resolution, and standardized address lines—allowing non-expert end-users to clean data directly in marketing templates. The Quadient implementation raised name and address quality, reduced manual rework, increased portal efficiency and user satisfaction, and delivered higher response rates to personalized mailings.

Novadex