Case Study: MJO Data LLC achieves dynamic omni-channel communications and revitalized operations with Quadient

How Data Drives the Shift from Print to Dynamic Communications

MJO Data LLC, led by David Oleksik, was confronting the industry shift away from print-focused direct mail toward data-driven, omni-channel communications — needing cleaner data, better segmentation, and a way to deliver personalized content across print, email, SMS and apps. To address this, MJO Data adopted Quadient technologies (including Quadient Inspire and earlier BCC Ignite/Satori RedPoint for data quality) to move the business from legacy print workflows to a dynamic communications platform.

Quadient implemented Quadient Inspire with support from Quadient Professional Services to build mockups, proofs of concept and multi-platform applications tied to MJO’s SQL databases. The solution delivered a low learning curve for designers, enabled a nomination/certificate app that automates email and SMS follow-ups, and created reusable dynamic templates. As a result, MJO Data LLC expanded its service offerings beyond print, accelerated deployment of omni-channel campaigns, and opened new recurring revenue opportunities by turning customer data into repeatable, cross-channel communications.

MJO Data LLC

David Oleksik

Owner