Case Study: Geisinger Health Plan achieves streamlined, secure, patient-centered communications with Quadient

Exceeding Patients’ Healthcare Needs Through Exceptional Communication

Geisinger Health Plan faced inflexible, manual customer communications—Word mail merges and a legacy system that required individual document edits taking weeks—and needed a secure way to deliver preference-based print or electronic messages while consolidating and standardizing content. To solve this, Geisinger selected Quadient’s communication management platform and professional services, including its drag-and-drop editor, template library, and pre-approved content blocks.

Quadient implemented template-driven workflows, a pool of compliance‑approved paragraphs, secure channel delivery by member preference, and hands-on training from Quadient’s professional services team. The result was faster, centralized document management (eliminating weeks of manual edits), consistent, easy-to-scan member communications that improve comprehension and engagement, and a scalable foundation for personalization—reducing administrative effort and speeding turnaround.

Geisinger Health Plan

Mitchell Kocen

Geisinger Health Plan