Case Study: The Eversfrank Group achieves rapid digital-printing transformation and scalable one-to-one marketing with Quadient

Eversfrank From A Printing Company To One-To-One Marketing Service Provider With GMC Software

The Eversfrank Group, one of Germany’s largest independent print and media service providers, wanted to transform from a traditional web-offset printer into a provider of personalized one-to-one marketing services by building a digital printing factory and integrating print into omni-channel campaigns. To meet demanding performance and stability requirements for high-volume personalized communications, The Eversfrank Group deployed Quadient’s GMC Inspire platform (with GMC Dynamic Communications capabilities) as the core technology.

Quadient’s solution converted CRM and campaign data into high-speed print-ready output and automated rules-based assembly for personalized catalogs, travel booklets and retargeting postcards, enabling six- and seven-digit circulations and processing millions of customized pages per month. Using Quadient technology Eversfrank established its digital printing factory in less than a year, opened new market segments with innovative ad and subscription products, and successfully transformed into a service provider for high-grade customized omni-channel communication.

The Eversfrank Group

Gerhard Märtterer

Head of One-to-One Marketing Services