Case Study: eGlue achieves multichannel growth and higher customer engagement with Quadient Inspire

Digital’s Gain Doesn’t Have to Be Print’s Loss Helping Your Clients to a Multichannel Win

eGlue, a Milan-based customer communications management (CCM) service provider with roots in print, faced the challenge of helping clients move to multichannel, dynamic communications without cannibalizing their print business or forcing clients to invest in new IT. To enable that shift and scale digital services, eGlue has used Quadient’s Inspire platform since 2008 as the core technology to deliver omnichannel documents and manage digital workflows on behalf of its customers.

Using Quadient Inspire, eGlue redesigned invoices and layered dynamic content—clickable links to portals, marketing, clear explanations, feedback/rating and call-to-action elements—so documents became bidirectional channels. Quadient’s platform helped drive measurable results: for E.ON Italy, NPS on dynamic communications was 70% higher than traditional communications and electronic adoption rose (gas: 8%→22%; power: 23%→47% over ~three years); similar adoption gains were seen with Enegan. By leveraging Quadient, eGlue improved customer engagement, reduced print costs and delivered immediate, actionable feedback for clients.

eGlue

Rocco Marra

Cheif Operating Officer