Case Study: Digital Alchemy achieves personalised omnichannel campaigns and streamlined operations with Quadient

Digital Alchemy Drives Memorable Customer Interactions Among APAC Businesses

Digital Alchemy, a leading APAC database marketing services provider, was hampered by its clients’ disparate, channel-specific communication platforms that limited personalization and made campaign build-and-delivery slow and resource intensive. Seeking a unified omnichannel solution to give clients more control and faster, tailored campaigns, Digital Alchemy selected Quadient’s GMC Inspire.

By deploying Quadient’s GMC Inspire, Digital Alchemy consolidated channels into a single, easy-to-use platform that delivers highly personalized, data-driven print, email and digital campaigns. The Quadient-powered solution enabled clients to aggregate lodgements for printer discounts, cut change turnaround from up to a week to hours, and support roughly 500,000 communications per month—improving response and KPI performance while streamlining operations and reducing costs.

Digital Alchemy

Julian Lee

Technical Director