Case Study: Business Advantage Group achieves 90% faster campaign turnaround and 60% higher response rates with Quadient's GMC Inspire

BAG Knows Data Fuels Successful Relationship Marketing

The Business Advantage Group (BAG) is an integrated communication services provider in Mexico that serves 500 large companies. BAG struggled with slow, error-prone campaign processing because it relied on multiple disparate tools (Excel, MS Access, MS SQL) and external suppliers, which made response tracking and campaign measurement difficult — so BAG turned to Quadient’s GMC Inspire to address these challenges.

Quadient implemented GMC Inspire to automate the end-to-end campaign process, enable trigger marketing, deliver multichannel and personalized communications, and provide built-in response tracking and reporting. As a result, BAG reduced campaign turnaround time by 90% (from 15 days to one), expects response rates to improve by 60%, and projects cost savings of 40%, a 50% increase in retention and 45% new business growth, while gaining faster creative iteration and measurable ROI.

Business Advantage Group

Cesar Huerta

Creative Director