Case Study: Banca di Asti boosts self-service adoption and branch efficiency with Q-nomy's Q-Flow

Banca di Asti - Customer Case Study

Banca di Asti, an Italian savings bank with 137 branches serving Piedmont, Lombardy and expanding into Veneto and Liguria, launched a Branch Transformation program to modernize its branch and service models. The bank needed to boost cross-selling, empower consultants, migrate customers to self-service channels, cut unexpected counter wait times, and capture reliable data on customer behavior and staff performance to validate the new branch strategies.

Banca di Asti chose Q-Flow to extend its CRM with queue management, kiosk check‑in, customer routing, digital signage, personalized engagement and real‑time reporting. The platform drove higher ATM/kiosk use, reduced teller workload so staff could focus on advisory sales, and delivered measurable performance and customer‑behavior insights; Q-Flow is now being rolled out to smaller branches and piloted in a digital-branch model with remote agents.

Banca di Asti

Amedeo Falletto

HR and Administrative Director