Case Study: A Hume achieves seamless online and offline shopping with Qminder

A Hume Makes Online & Offline Shopping Seamless

A Hume is a family-run country clothing and footwear retailer from Kelso that sells both in-store and online. Faced with the challenge of making the online and offline experience seamless, managing seasonal walk-ins and maintaining high standards of customer service, A Hume adopted simple in-store technology—namely iPads on the sales floor—and looked to visitor management solutions such as Qminder to streamline how customers are identified and served.

By using tablets for in-store product lookups and simple visitor sign-in systems like Qminder, A Hume made shopping more personal and efficient, encouraging online customers to visit the store and staff to focus on service rather than targets. The result: more returning customers, higher email open rates, increased Google brand searches, and happier, more receptive shoppers—measurable gains that demonstrate the positive impact of Qminder-style solutions on retail customer experience.

A Hume

Archie Hume

Managing Director