Case Study: Stadium enhances the customer and staff experience with Qmatic

Swedish retailer stadium enhances the customer and staff experience with innovative solutions

Stadium, Sweden’s largest sporting goods retailer, needed a better way to manage heavy customer traffic and a large in-store footprint, especially in areas like its shoe department where customers struggled to get staff attention during peak times. The company wanted a solution that would make assistance more visible, reduce wait times, and improve the experience for both customers and employees, using Qmatic’s cloud-based platform.

Qmatic implemented an all-in-one solution with self-service kiosks, virtual queuing via QR code, digital signage, and reporting tools across three Stadium stores. The result was a smoother customer journey, less stress for staff, better resource allocation, and more effective staffing decisions based on daily data on wait times and visitor patterns.

Stadium

Björn Nilsson

Head of Customer Experience