Case Study: Oma Hair Salon achieves safer customer experiences and shorter queues with Qmatic

Oma Hair Salon offers a safer customer experience by reducing crowds and lines with Qmatic

Oma Hair Salon, located inside the Prisma shopping center in Pori, Finland, needed a better way to manage heavy walk-in traffic during peak hours while keeping customers and staff safe. With 85% of its visitors coming as walk-ins, the salon struggled with crowded reception areas, long queues, and a lack of operational data to help with staffing and planning.

Oma Hair Salon implemented Qmatic Orchestra from Qmatic, along with Qmatic Mobile Ticket, self-service kiosks, and digital signage, to let customers join virtual queues from the website, a QR code, or on-site kiosk. The Qmatic solution helped reduce wait times, improve staff allocation, increase sales during peak hours, and deliver positive customer feedback by allowing people to wait anywhere and track their place in line in real time.

Oma Hair Salon

Miia Partala

Sales Manager